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Overview01
Marketing Innovation Team
We’re the marketing innovation team. We help you flip the script on disruption. See it for what it really is: the gateway to innovation. Because it’s not about changing the game, it’s about creating a new one. Finding comfort outside your comfort zone. It’s about emerging more capable, agile and responsive as a market leader. Tell us your challenges, we’ll show you a growing list of possibilities. As your partner, we never speculate on what to do next, but rely on predictive intelligence to drive strategy and creativity for stellar results amid uncertainty. Today’s world is about continuous acceleration. We understand it in a way that maybe others don’t. MIT helps you set the pace. We have vast global experience managing high-stakes change and offer all encompassing, multi-channel capabilities —earned, owned, paid and shared. We’re fiercely committed to outstanding client work. And we’re not afraid to push boundaries, test the waters and open new doors, to find what works to fuel your brand’s breakthrough.
WHAT WE DO
+ Account planning / “big idea” storytelling strategy
+ Advanced analytics
+ Animation + motion graphics
+ Audience insights + market trends
+ Brand identity
+ Brand strategy
+ Business collateral + sales materials
+ Competitor research
+ Customer experience planning
+ Data visualization
+ Go to market strategy + planning
+ Influencer marketing
+ Measurement reporting
+ Multimedia brand campaigns
+ Paid media amplification
+ Podcasts
+ Print, OOH + digital advertising
+ Product marketing strategy
+ Social strategy + execution
+ Still photography
+ Storytelling services
+ Video production: scripted, documentary + editorial
+ Virtual events
+ Website design
+ Multimedia brand campaigns
+ Paid media amplification
+ Podcasts
+ Print, OOH + digital advertising
+ Product marketing strategy
+ Social strategy + execution
+ Still photography
+ Storytelling services
+ Video production: scripted, documentary + editorial
+ Virtual events
+ Website design
CONTACTS
DAN WHITNEY
MD CONTENT STRATEGIES, EUROPE
dan.whitney@allisonpr.com
JILL COOMBER
MD INTEGRATED MARKETING, EUROPE
jillc@allisonpr.com
CATHY PLANCHARD
GLOBAL PRESIDENT, MARKETING INNOVATION TEAM + HEALTHCARE
cathy@allisonpr.com
