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Overview01

Marketing Innovation Team


We’re the marketing innovation team. We help you flip the script on disruption. See it for what it
really is: the gateway to innovation. Because it’s not about changing the game, it’s about creating a new one. Finding comfort outside your comfort zone. It’s about emerging more capable, agile and responsive as a market leader. Tell us your challenges, we’ll show you a growing list of possibilities. As your partner, we never speculate on what to do next, but rely on predictive intelligence to drive strategy and creativity for stellar results amid uncertainty. Today’s world is about continuous acceleration. We understand it in a way that maybe others don’t. MIT helps you set the pace. We have vast global experience managing high-stakes change and offer all encompassing, multi-channel capabilities earned, owned, paid and shared. We’re fiercely committed to outstanding client work. And we’re not afraid to push boundaries, test the waters and open new doors, to find what works to fuel your brand’s breakthrough.

WHAT WE DO

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Account planning / “big idea” storytelling strategy
Advanced analytics 
Animation + motion graphics
Audience insights + market trends
Brand identity
Brand strategy
Business collateral + sales materials
Competitor research
Customer experience planning
Data visualization
Go to market strategy + planning
Influencer marketing
Measurement reporting
Multimedia brand campaigns
Paid media amplification
Podcasts
Print, OOH + digital advertising
Product marketing strategy
Social strategy + execution
Still photography
Storytelling services
Video production: scripted, documentary + editorial
Virtual events
Website design


CONTACTS

DAN WHITNEY
MD CONTENT STRATEGIES, EUROPE
dan.whitney@allisonpr.com

JILL COOMBER
MD INTEGRATED MARKETING, EUROPE
jillc@allisonpr.com

CATHY PLANCHARD
GLOBAL PRESIDENT, MARKETING INNOVATION TEAM + HEALTHCARE
cathy@allisonpr.com