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Since the agency’s earliest days, technology has been one of our core areas of expertise. We thrive on our ability to help both consumer and B2B technology companies establish leadership positions in their categories. We’ve worked with some of the largest brands in the industry, including Nokia, Panasonic, Ruckus and Pega. Technology helps shape culture and in turn, culture impacts how we use the technology at our disposal. Our efforts are informed by those cultural trends coupled with real-time research that allow us to execute programmes and drive meaningful business results. Whether a new product launch, the evolution of a service, or a financial event, we’ve been there before and can lend our expertise to ensure success.


Managing Director, B2B Technology, Europe
Managing Director, Integrated Marketing, Europe


Defining the white space in incredibly competitive environments is more difficult than ever. Our team takes deep insights and converts them into market opportunity.   
Technology shifts quickly, and it’s critical your brand stays relevant today and for the future. We help brands define and tell their stories of innovation in a way that catapults them out of their categories. 
Taking your message to another level and broadening reach of the company and product story is something that must be measured on a regular basis for impact. Allison+Partners can help you accomplish this across the C-Suite, as well as a broader base of managers, partners and employees.
We believe in the power of an experience to carry a story of influence. Our event activation puts the story we want to tell, first. From trade shows, to brand activations in small and large settings, we have the creativity and credentials to see an event or activation through from beginning to end. 
From an app or online service, to an enterprise-level custom installation, understanding the nuance to embargoes, beta testing and the ebb and flow of product life-cycle is of the utmost importance. Our team has mastered the art, from product announcements right through to sales-driving reviews and awards programmes.  
Influence is not an end unto itself, but a means to achieve affinity and advocacy. Through our proprietary scoring system, the Influence Impact Score, we help clients understand which stakeholders, influencers, analysts and employees are most impactful to their marketing efforts. We ensure that every message delivered lands in a way that sparks action. 
Whether a product recall or a data security breach, we help clients respond quickly through paid, earned, shared and owned channels to protect their reputations and achieve the best possible outcome.