Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
By Jess Docherty
When it comes to the social media platforms you use – less is more. Try to focus on creating awesome content and sharing it with your target audience. If your customers don’t dig Snap or they just don’t use LinkedIn, don’t sweat it. Focus your efforts on making sure the channels you do use are crammed with useful and remarkable content that your customers can’t help but share and react to.
Here’s our top ten list of the brightest and best tools to enhance your social media strategy.
Social media scheduling, made simple
If you do manage multiple channels, there’s no better scheduling tool than Buffer. You can manage any type of post across all the main channels including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.
The customer support is incredibly personal; Bonnie and the team are there to help you get the best out of Buffer and your social media channels. They are only ever a tweet away and we really rate their blog and podcast for keeping up to date with the latest trends and tips for optimising ROI on social media.
Gifs glorious gifs
With more than 500 million tweets sent per day and a staggering 800 million active users on Instagram each month, it’s never been more difficult to make your content stand out and capture the attention of your audience.
If a picture tells a thousand words then, according to Giphy’s CEO, Alex Chung, “the average GIF is capable of conveying 60,000 words – the same as the average novel”. It’s easy to grab your followers’ attention with relatable gifs from Giphy’s extensive library, or even create your own for free.
Social super intelligence
Track brand mentions, respond to customers and analyse sentiment with Brandwatch. We love this tool because it gives you real-time updates on customer conversations wherever they happen online. Identifying influencers is a breeze, meaning you can put your budget behind amplifying proven campaigns and individuals.
Brandwatch regularly releases insightful research papers that can help direct your overall digital marketing strategy, so even if you don’t have the budget for the tool now, go ahead and sign up to their mailing list and check out their research papers and guides.
A marketing assistant in your pocket
Get tips for growing your social presence. This friendly chatbot acts as your marketing assistant. It asks you to outline your social media goals and recommends what to do to reach them. Plus, if you’re ever in any doubt about what to post next, then the article recommendation engine has your back.
5. The Latest
Explore the topics everyone is talking about
Content curation is a hugely important part of effective social media management, but it can also be a huge time sink. The Latest is an automatically generated list of the top ten trending links on Twitter at any moment. Use this neat tool to keep on top of trending news in next to no time.
Stay ahead of the trends
Ever feel like no matter how many social media schedules you put together there’s always some trending topics and celebration days that slip the net? If you do, then go ahead and check out the monthly calendar that Twitter share on their business blog. If you want to take it a step further, add this nifty tool to your bookmark. Forekast helps you discover unofficial holidays and popular events, you can even upvote the ones you like the sound of and plan to post about.
Create visual assets optimised for any platform
Tweets with images receive 18% more clicks than those without and LinkedIn posts that include images receive a whopping 200% more engagement than text-only posts. So, it’s important to make sure your visual assets stand out and are optimised for each platform. But each channel has its own requirements when it comes to image dimension and resolution. If, like a lot of us, you’re not a professional graphic designer, then I highly recommend giving Canva a try. Canva’s templates, magic resize and brand functions make it super simple to keep your content looking its best.
This one makes memes… it’s as simple as that.
Explore your twittersphere
This tool allows you to explore your network on Twitter. You can see how any Twitter user is connected to others with MentionMapp. It visualises all of your connections, making the landscape easy to understand and navigate. It’s a great way to find relevant influencers to follow and to discover the topics and hashtags your network engage and react to most.
Automated social media management
Research on almost 1 billion pages by Ahrefs found that 91% of content online gets zero traffic from Google. Zero. Don’t waste your content!
Edgar asks you to categorise your existing posts and choose which channel they should be shared on, then produces a schedule for you to help you get the most out of your evergreen content. So, if you have created tonnes of great content but just don’t have time to manage your social media manually give this tool a try to make sure your social media schedule never sits empty.
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