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September 7, 2021 // Dan Whitney // PRWeek  //       //  Agency News

How the best brands won gold in their Paralympic partnerships

By Dan Whitney

After a difficult year, to put it mildly, this summer’s Tokyo Olympic and Paralympic Games have provided headlines that finally make us smile. No wonder, then, that many brands have pushed their partnerships with the Games to the forefront.

Now that the Paralympic Games have reached their conclusion, here’s how the best brands have been going for gold – and what we can all learn from them.

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