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August 10, 2021 // Cathy Planchard  //       //  Opinion

Is Marketing Innovation the Answer to 2021 Key Challenges?

If 2021 had a mantra it would undoubtedly be: “time for change”. The pandemic brought all the challenges (and opportunities) for brands. In fact, marketers often pondered what to say, how to say it and whether they should even say it at all. Coming out of self-isolation people want greater meaning and authentic connections with brands. Reflecting this, over 80% of marketing leaders are looking to rescale or reinvent the majority of their key strategies (Gartner, Jan 2021). CMOs need to reach higher business level KPIs while reducing costs. Brands that understand disruption for what it really is — the gateway to innovation — will be on the best footing to not just survive but thrive in the coming months and years.

Read the full article on The Drum.

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