Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
By Gina Mossey
We’ve just released our latest report, this time looking at the marketing trends that were tipped to be big this year – how are they faring?
Both consumer habits and developments in marketing platforms seem to be changing consistently. If there’s one thing we’re hearing from our clients it’s a desire to stay ahead and try new things… but how do we make sure we show ROI from these shifting marketing tactics?
In the report, we look at what’s changed since this time last year. We delve into how the trends are performing and where brands are putting their money. But more importantly, where should they be putting it? From affiliate partnerships to the role of broadcast in PR; getting Gen Z right to revitalising retail. It’s all here.Download the report today
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