This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
We See Things

Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

MARCH 8, 2021 //     

PODCAST: European GTM - Launching across the continent

By Andrew Rogers

Launching a new product or service across Europe has changed dramatically over the last year. The twin impacts of the UK's departure from the EU and the coronavirus pandemic have meant traditional go to market (GTM) strategies need to be revisited.

Andrew is joined over Zoom by A+P London's Sue Grant and A+P Munich's Heike Schubert to discuss how brands can find success launching across Europe. From localisation of assets to having the right spokespeople on the ground, we outline the steps brands need to take from day one.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at


The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.