This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
We See Things
Differently

Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

NOVEMBER 30, 2020 //     

PODCAST: Localisation - Speaking the right language

By Andrew Rogers

When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right?

Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Konigsberger, Jess Docherty and Dan Whitney are all on hand to run through the good, the bad and the ugly of running multi-market and international campaigns. 


Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.


The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.