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Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
JULY 29, 2020 //
In the marketing world, brands must innovate or die.
This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level.
PODCAST: Talk Human to Me
This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level.
Andrew is joined by Jill Coomber, MD Integrated Marketing and Dan Whitney, MD Content Strategies from our All Told team to explore these challenges and offer advice for B2B brands on how to move forward.
It's all part of our brand new report Talk Human to Me, available to download now by clicking here.
Read the full report to discover:
- The state of play: How effectively are B2B brands speaking human currently?
- The common challenges marketers are facing and how to overcome them
- Implications for the future: how shouldyou talk human?
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
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