Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
MAY 29, 2019 //
What will be the must-have toy this Christmas? How has the market for toys and games changed this year, and what can we expect to see under every Christmas tree this December?
Andrew Rogers, Account Director at Allison+Partners, is joined in the London studio by Jill Coomber, MD Consumer Europe, and Gina Mossey, Account Director, to discuss the weird and wacky world of toys. From YouTube unboxing videos to blockbuster licenses, the team digs into what kids (and adults) just can't wait to get their hands on this year.
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