Facebook launches new AI product - Anticipative Video Transformer
Facebook AI has built ‘Anticipative Video Transformer’, a model that can understand sequences of events and suggest the next steps. AVT will forecast those future actions based on visual interpretation and it’s the next big step in their ongoing development of AR wearables.
Twitter launches ‘Spark’ for creators on Twitter Spaces
In a bid to increase engagement with Twitter Spaces, it has recently launched the Spark programme which is designed to help audio creators on the platform to establish a platform. The programme is a three month accelerator initiative that comes with financial, technical and marketing support and is available to applicants in the US during the initial phase. Learn more about the programme and apply before 22nd October here.
YouTube's vision for Shorts
Like all social media networks, YouTube has faced serious competition as TikTok has gained popularity with a much simpler interface to create regular video content. It’s now been just over a year since the initial launch of YouTube Shorts and they have just announced that the first-time creators have more than doubled during that time frame receiving 3.5 billion daily views globally. Learn more about YouTube’s vision for Shorts in 2022 and beyond here.
TikTok launches Discover List
It must be a bones day! TikTok have announced the launch of the first ‘Discover List’ which highlights 50 of the most influential creators in the app split into categories including changemakers, icons, innovators, foodies and originators. If you’re still struggling to orientate yourself on the platform this is a great place to start.
Check out the list in full here.
Instagram Collabs and desktop posting
In a bid to keep up with TikTok and following small-scale tests in July, this week Instagram is expected to launch a new feature called ‘Collabs’ which will allow people to co-author both Feed posts and Reels. Find out more here.
And finally, social media managers rejoice! This one has been a long time coming but Instagram have finally announced that as of 21st October users will be able to upload images and videos (but not Stories or Reels at this stage) to that platform on desktop. Read more about the update here.