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October 18, 2021 // Jess Docherty  //       //  Opinion

The A+P Weekly Digital Update - w/c 18th October

Get your digital fix with the stories you need to know this week from Facebook, Instagram, TikTok and more. 

Facebook launches new AI product - Anticipative Video Transformer

Facebook AI has built ‘Anticipative Video Transformer’, a model that can understand sequences of events and suggest the next steps.  AVT will forecast those future actions based on visual interpretation and it’s the next big step in their ongoing development of AR wearables.

“​​People make countless decisions every day based on their understanding of the world around them not just as a static, fixed set of inputs, but as a connected sequence of events. AI models offer great promise to help with many tasks with and for people, but in order to maximize this potential, they need this anticipative ability too. AVT is an important step in this direction.”
 - Facebook

Learn more: 

Twitter launches ‘Spark’ for creators on Twitter Spaces

In a bid to increase engagement with Twitter Spaces, it has recently launched the Spark programme which is designed to help audio creators on the platform to establish a platform. The programme is a three month accelerator initiative that comes with financial, technical and marketing support and is available to applicants in the US during the initial phase. Learn more about the programme and apply before 22nd October here

YouTube's vision for Shorts

Like all social media networks, YouTube has faced serious competition as TikTok has gained popularity with a much simpler interface to create regular video content. It’s now been just over a year since the initial launch of YouTube Shorts and they have just announced that the first-time creators have more than doubled during that time frame receiving 3.5 billion daily views globally. Learn more about YouTube’s vision for Shorts in 2022 and beyond here

TikTok launches Discover List

It must be a bones day! TikTok have announced the launch of the first ‘Discover List’ which highlights 50 of the most influential creators in the app split into categories including changemakers, icons, innovators, foodies and originators. If you’re still struggling to orientate yourself on the platform this is a great place to start.  

“Creators are the heart and soul of TikTok. From the pioneers driving change, to the tastemakers whipping up one-of-a-kind creations in the kitchen, to the trendsetters originating cultural moments, we’re honored that such an incredible group of creators has found a home on TikTok. That’s why we created The Discover List: our first-ever list highlighting TikTok stars who are changing the game in their respective lanes — and beyond.”
- TikTok 

Check out the list in full here.

Instagram Collabs and desktop posting

In a bid to keep up with TikTok and following small-scale tests in July, this week Instagram is expected to launch a new feature called ‘Collabs’ which will allow people to co-author both Feed posts and Reels. Find out more here.

And finally, social media managers rejoice! This one has been a long time coming but Instagram have finally announced that as of 21st October users will be able to upload images and videos (but not Stories or Reels at this stage) to that platform on desktop. Read more about the update here.

Photo by cottonbro

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