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New York 475 Tenth Ave, 7th Floor, New York, NY 10018
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New York Office

Tracey Cassidy

General Manager

Tracey is a seasoned public relations and communications executive with experience across a variety of sectors including consumer, tech and corporate. As general manager of the New York office, Tracey is responsible for day-to-day operations, driving business development efforts and providing strategic counsel for clients including Progressive Insurance, ADT Security, and ClassPass, and leads global communications efforts for a number of brands within the PepsiCo portfolio. Previously, Tracey was senior vice president and director of client service for RoseComm, a boutique agency she helped establish and sustain for more than a decade. She also served as vice president of Euro RSCG Magnet’s consumer practice, where she handled strategic communications programs for such top brands as Consumer Reports, Better Homes and Gardens, Reuters, United Airlines and Stryker Orthopedics, among others. Tracey graduated magna cum laude from Rider University with degrees in English literature and communications.


New York

475 Tenth Ave, 7th Floor

Our New York office can be found just steps from Manhattan’s Union Square, an area known for its regular outdoor events and bustling shopping scene. Sure, things move at breakneck speed here, but we temper it with experience and insights that consistently meet the needs of our clients. From financial services and technology companies to consumer products and food, our team helps brands across numerous industries leverage the full power of today’s communications tools to deliver results that have business impact. Given the diversity of our client roster, we’re not lying when we say our product closet might be the craziest few square feet of commercial real estate in the entire city.

New York in the hot seat

  • Office anthem: Empire State of Mind, by Jay Z and Alicia Keys
  • Favorite in-office activity: 90s music dance parties, Friday happy hour and trivia (just try us)
  • Loudest time of day: It's always loud!


Hours in New York 

24 hours in New York isn’t nearly enough time, but if that’s all you’ve got, plan to make the most of every New York minute. Kick off bright and early with breakfast at The Loeb Boathouse in Central Park and try the warm quiche Lorraine while enjoying a view of the lake and romantic gondola rides. From there, walk northeast to the Metropolitan Museum of Art, where along the way you may catch a few couples taking wedding photos. Now there are too many museums to count in New York but remember, you only have time for one and this one is on the way! You could spend hours in this museum, so we recommend you try a Museum Hack tour, which has you in and out in two hours and takes a different spin on tours, pointing out unusual things and making you laugh the entire time.

After your cultural fill, jump in a cab and head west toward 34th Street and 11th Avenue to catch the north entrance of the Highline. This park is on the former elevated New York Central Railroad spur called the West Side Line, and runs along the lower west side of Manhattan with Hudson River views; it has been redesigned and planted as an aerial greenway. After a walk of about 1.5 miles, exit the ramp on 16th Street heading directly into Chelsea Market for lunch. Here you will find an urban food court and shopping mall with offerings including catfish sandwiches and fancy grilled cheese. You’ll need time to digest so it’s best to walk to the West Village where you will stop in an Italian bakery for dessert. Contrary to the common love for Vineiro’s and Ferrara bakeries - which are delicious - we find that Pastacceria Rocco on Bleeker Street is best, where the cannolis are piped fresh with filling. Now you’ll really need time to digest, so walk your way east a few blocks to Washington Square Park for some street performances and people watching. You’ll more than likely catch some NYU students skateboarding, studying and singing.

Then head to dinner at Babbo, one of Mario Batali’s delicious and of course expensive restaurants. After dinner, jump on the A, C subway line for your true NYC experience, and the quickest way to get to One World Trade. When you exit the subway, it’s just a short work to the brand new Westfield World Trade Center where you can do some shopping and observe one of the most modern structures in NYC.

After a busy New York day, eating your way through and breathing in that ever so typical city air, your final stop is the 9/11 reflection pools and the One World Observatory. The last tickets are sold at 9:15pm, where you will take an elevator up to the 100th floor and the main observing room. With the most epic view of NY this city that never sleeps, you’ll have completed your 24 hours in NY.