As the head of Allison+Partners’ Sydney office, Michelle provides in-market support to clients while expanding the agency’s local presence. She has spent 20 years developing marketing and communications programs for some of the world's most recognized and respected technology and consumer lifestyle brands. Her expertise includes reputation and issues management, internal and external stakeholder communications and content development. Prior to joining Allison+Partners, Michelle founded two local consulting businesses and worked with several agencies, including Burson-Marsteller, Hausmann Communications and Howorth Communications. She also held in-house public relations positions with IBM and Mars Petcare Australia. Michelle holds a Bachelor of Arts in Organizational Communications from Charles Sturt University. When not working, she enjoys spending time with her husband and three children, and pursuing her passion for interior design.
Sydney is a financial and economic hub, offering numerous business opportunities for clients. Our experienced senior team helps companies at home and abroad create powerful communications programs that drive agendas, ignite conversations and, ultimately, spark action. At the team’s core is a unique passion for the ever-evolving dynamics of PR, which provides ongoing opportunities to push the boundaries of traditional communications and achieve new levels of reach in every industry. What sets us apart is the combination of formidable local expertise and industry-leading practices, insights and resources that come from our award-winning, global Allison+Partners network.
When it comes to icons, our city has plenty. But to get to know the real Sydney in just 24 hours, we suggest looking beyond the architectural marvels of the Harbour Bridge and Opera House.
Ask any Sydney local and they’ll tell you that the city’s real centerpiece is the harbour, followed closely by a choice of breathtaking beaches – and we’re not just talking about Bondi Beach.
Many of our city’s attractions are on or around the harbour, including Taronga Zoo. So, start your day here if you have ever wanted to hold a Koala or get close enough to pat a Kangaroo. Next, pay a visit to Manly Beach, which is a ‘must do’ for some casual beach-side culture. To get there, catch a Manly Ferry from the city for a magical 30-minute ride that will give you a sensational view of our beautiful city from all angles. Once there you can take a stroll along Manly Corso, catch a surf lesson and curb your appetite with some well-deserved fish-‘n-chips on the beach.
For an afternoon treat, relax at Hugo’s on Manly Wharf while enjoying great cocktails and a killer harbour view.
For dinner, indulge in some of Sydney’s famous fresh seafood. After all, it’s right here on our doorstep. Whether you want to ‘throw a shrimp on the Barbie,’ sit down to a dozen oysters or try some Barramundi, you’ll find plenty of options. We suggest paying a visit to Doyle’s at Watson’s Bay or even Sydney Fish Markets for the quintessential Sydney seafood experience.
After dinner, finish the night at Sydney’s original settlement, The Rocks. A popular tourist destination, The Rocks is a precinct for shopping, food and entertainment, and is home to Sydney’s Museum of Contemporary Art. The experience is even better at night when The Rocks turns into a hive of activity.
Of course, there is still so much more to see and do in Sydney – and 24 hours simply isn’t long enough. From experiencing our flora and fauna with a national park bushwalk and bike riding in Centennial Park, to whale watching or parasailing on the harbour, our energetic city has something for everyone.