We've all heard that the PR agency world is fast-paced, competitive and often lands on the most stressful jobs lists – along with doctors, surgeons, dentists, firefighters and police officers.
No, public relations is not life and death – it’s PR, not ER. It’s exciting, rewarding and fun. PR people are storytellers, and most importantly, industry professionals who want to help their clients tell their stories to their numerous stakeholder audiences.
The greatest thing about PR agency life is that you can work on various industries and clients or specialise in one industry. PR agency people support numerous types of companies from corporate, consumer and hospitality, entertainment and sports, healthcare, public affairs, reputation management, and crisis communications. Our teams are responsible for helping our clients convey their messaging to build their brands. Whether working in a small agency, mid-size agency or large agency, there are so many milestones we have the chance to participate in with our clients, including launching companies and their products, taking them public, promotions and events, cause-related marketing, natural disasters, to cybersecurity and digital and social media campaigns. Still, there are also great opportunities: lifelong clients and friendships, incredible colleagues, rewarding accomplishments and fun.
Why is agency life fun?