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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

In Tech PR, Brands - Not Products - Now Win Journalists' Eyeballs

Although I was glad to hang up my reporter's hat to join Allison+Partners, colleagues occasionally ask what it was like to be on the receiving end of technology pitches – especially in my newsrooms, which routinely fielded hundreds if not thousands of emails every day. I always note the volume of incoming "news" was so overwhelming that the only realistic option was triaging. If something was clearly important to either my coverage area or my readers, it became an immediate priority; otherwise, we ignored it.

5 minute read
opinion

The A+P Weekly Digital Digest - W/C 8th Nov

We’re back with all the digital marketing news you need to know this week. Meta has announced that it will remove thousands of sensitive ad targeting options from Facebook in January 2022, Instagram continues testing new wellbeing tools and YouTube gives a thumbs down to the dislike count. Get all the details below!

4 minute read
opinion

PODCAST: Meet the Prosumers

By Dan Whitney and Gina Mossey

In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers.

So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed of consumer who wants to be an active part of brands’ stories and help shape the companies they care about.

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

5 minute read
opinion

The A+P Weekly Digital Digest - w/c 1st November

We’re back with all the digital marketing news you need to know this week. In a week where all eyes have been on Facebook as its corporate name changes to Meta, there’s lots of lovely newness coming from Instagram with links now available to all accounts, new live stream shopping events over the holidays, and the brand new ‘Add Yours’ Sticker. Twitter is helping its super users monetise with the addition of ‘Super Followers’ and LinkedIn is looking to adapt to changing ways of working with a new Service Marketplace. Get all the details below! 

4 minute read
opinion

How to tie data analysis to business objectives?

Data experts have repeatedly expressed the importance of switching from traditional outputs to business outcomes when building a data strategy. But when it comes to it, even measurement professionals are tempted to “do what is usually done” instead of creating objective-oriented solutions. Luckily, the plethora of data analytics tools available in the market unleashes various propositions to this rather simple question:

How do we build a holistic data strategy that directly links PR and marketing efforts to business objectives?

3 minute read
opinion

The A+P Weekly Digital Digest - w/c 25th October

We’re back with all the digital marketing news you need to know this week. While LinkedIn continues to see ‘record levels' of engagement, with user sessions up 19% in the most recent quarter, Facebook is struggling to connect to the youth among the rise of platforms like TikTok and Snapchat. YouTube is also stepping up its game with a new partnership to promote its Shorts format. Get all the details below! 

4 minute read
opinion

What the Squid Game teaches us about teamwork and leading through challenging times

WARNING: MAJOR SPOILERS AHEAD!This past week, I eagerly binge-watched all nine episodes of the “Squid Game.” The current number 1 show worldwide on Netflix is on track to become the platform’s most-watched series ever. It’s a disturbing, yet intriguing dystopian Korean series about a murderous tournament of children's games, where contestants dealing with insurmountable debts play for the chance to win $38 million. The winner becomes wealthy beyond their imagination, while the losers are eliminated.

7 minute read

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