The Stream

Though it feels as if we’re steadily coming out of the other side of the COVID-19 pandemic, it’s fair to say the world still faces some unprecedented challenges. From the cost of living crisis in the UK to the ongoing war in Ukraine, emotions are high and consumers want brands to be sensitive to broader goings on and reflect the world they live in. 

While we all hope never to come face-to-face with a crisis, it is one of those inevitable things we all tackle to varying degrees during our careers.   

When it comes to a crisis, the best thing a PR practitioner can do is be prepared – whether that’s thinking through a contingency plan for an event or having reactive statements ready for any launch or activation.  

Stuck for ideas? During a time of uncertainty, there can be a lack of motivation or inspiration in the workplace. However, creativity is the key to success and innovation – it should be nurtured across the business, from interns all the way up to the C-suite.  

That said, creativity does not just magically happen – it comes naturally to some but requires more time to develop for others. So how can creativity happen in our business environments, which can sometimes be unpredictable and stressful?

LONDON — Allison+Partners has hired its first integrated marketing lead for EMEA, appointing Gary McCarthy as executive vice president of integrated marketing. McCarthy joins the agency after four years as client director at digital marketing specialist Investis Digital. He previously worked at digital experience agency Mediablaze and has worked with digital brands across the technology, retail, property, financial services and automotive sectors, including Amazon, Google, Natwest, Nestlé and Vodafone.

What makes great brand storytelling? Read on to find out why the importance of a credible and compelling brand story has never been more important.At a time of unprecedented global crises, an epidemic of misinformation is fuelling public mistrust of institutions and leaders, and raising expectations that businesses move beyond profit to take the lead on social issues. As such, the importance of a credible and compelling brand story has never been more important. 

The distinct smell of recession is in the air. With a falloff in economic growth, decreasing profitability, continuing supply chain challenges and a myriad of other negative factors impacting business, CMOs have been handed budget cuts with an ask to make the marketing budget go further.

When an organisation begins to expand globally, it often faces a new set of challenges that could mean adjusting current strategies that have yielded success on the domestic front. Economic, regulatory, and operational factors are just some of the many considerations nascent global businesses must address to succeed on the international stage.