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AGENCY NEWS // DECEMBER 19, 2019 //     

The benefits on becoming more data-driven and the use of AI in marketing

Credit: EGRSue Grant, managing director B2B tech at Allison+Partners, explains what the real benefits are of becoming more data-driven and what we can expect to see from greater use of AI by marketers going forward READ MORE
AGENCY NEWS // DECEMBER 19, 2019 //     

Turning Data into Marketing Gold

Credit: PRCARecent research conducted by Allison+Partners revealed that 39% of the marketing directors surveyed see the cost of technology as a barrier to becoming more data-driven. With budgets either flat-lining or increasing in 2020, will we see an uptick in martech adoption as result? READ MORE
AGENCY NEWS // DECEMBER 17, 2019 //     

Marketers: data-driven approach will face obstacles in future

Credit: Just.Marketing

Although a large majority of marketers are confident in their ability to extract insights from data today an even greater number believe future improvements are being held back. That is according to new research by global marketing communications agency Allison+Partners, which surveyed the views of 500 marketing directors in the UK and Germany.

The study concludes that marketers have made excellent progress towards becoming more data-driven.

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AGENCY NEWS // DECEMBER 6, 2019 //     

Skills shortages and cost concerns curbing data-driven endeavours

Credit: MyCustomer

While many organisations are making strong progress in becoming more data-driven to improve customer engagement, most businesses still report significant barriers preventing them from getting the most out of data.

And research based on the input of 500 marketing directors in the UK and Germany conducted by marketing and communications agency Allison + Partners and entitled ‘Turning data into marketing gold’, found that many believe they will face greater obstacles in becoming more data-driven in the future. 

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AGENCY NEWS // DECEMBER 5, 2019 //     

Data siloes ‘holding marketers back’

Credit: Netimperative

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

READ MORE
AGENCY NEWS // DECEMBER 2, 2019 //     

Data goldmine: Brands are just scratching the surface

Credit: Decision MarketingBrand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way to go to fully exploit its potential and unearth the golden nuggets which will give their business the cutting edge.

That is one of the key conclusions of a new survey by marketing agency Allison+Partners, which quizzed 500 marketing directors in the UK and Germany about their data strategies. READ MORE
AGENCY NEWS // DECEMBER 2, 2019 //     

Marketers still have further to go on best use of data

Credit: WARC

Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.

Allison+Partners, the global marketing communications agency, reached this conclusion after working with research firm Censuswide to poll 500 marketing directors in the UK and Germany in October.

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AGENCY NEWS // NOVEMBER 29, 2019 //     

MAJORITY OF MARKETERS CLAIM DATA CONFIDENCE BUT HURDLES REMAIN

Credit: Research LiveWhile the majority of marketing directors claim to be assured in their use of data, data siloes, cost and skills shortages are still barriers to departments becoming more data-led, according to research from Allison+Partners. READ MORE
AGENCY NEWS // NOVEMBER 29, 2019 //     

Marketing bosses struggle to get most out of data - report

Credit: Prolific LondonA new report by global marketing communications agency Allison+Partners has revealed that, despite the rise in data driven marketing, many are struggling to get the maximum out of their data.  READ MORE
AGENCY NEWS // NOVEMBER 28, 2019 //     

What’s Preventing Marketers Turning Data Into Gold?

Credit: Marketing Communication News

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

READ MORE
AGENCY NEWS // NOVEMBER 28, 2019 //     

What’s Preventing Marketers Turning Data Into Gold?

Credit: Lovely Mobile NewsData-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. READ MORE
AGENCY NEWS // NOVEMBER 28, 2019 //     

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

The survey, which included input from 500 marketing directors in the UK and Germany, showed that...

READ MORE
AGENCY NEWS // OCTOBER 30, 2019 //     

ICCO reveals 2019 Global Awards shortlist

Credit: ICCOCongratulations to all our entrants for such a strong selection in both the global campaigns and the individual and team Awards. Those that have been shortlisted demonstrated something extra and impressed the judges by showing effectiveness, impact, and results. READ MORE
AGENCY NEWS // OCTOBER 16, 2019 //     

PRWeek UK Awards Winners 2019: Healthcare: Ethical & OTC Consumer

The Healthcare: Ethical & OTC Consumer gong goes to 'Live Your Best Life with Type 1', by Allison+Partners for Dexcom, which successfully raised awareness - even in parliament - of what it means to live with this form of diabetes, while advocating for better education about the condition and affordable medication. READ MORE
AGENCY NEWS // SEPTEMBER 10, 2019 //     

PRCA National Awards 2019: Allison+Partners shortlisted

Credit: PRCA READ MORE
AGENCY NEWS // JULY 24, 2019 //     

PR WEEK UK Awards 2019: shortlist revealed

The shortlist for the PRWeek UK Awards 2019 has been announced, after an intense judging process that saw hundreds of award entries.

The expert jury panel of more than 100 leading global brands and agencies have decided which entrants are in with a chance of winning at the glitzy annual awards night on Tuesday 15 October at the JW Marriott Grosvenor House in Park Lane.

Allison+Partners UK has been shortlisted for the Healthcare: Ethical and OTC Consumer category for Dexcom UK.


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AGENCY NEWS // JULY 12, 2019 //     

Creative Moment Awards 2019

Credit: Creative Moment Awards

Congratulations to all those who made the shortlist for the inaugural Creative Moment Awards.

The Creative Moment Awards, in association with Opinium, celebrate the best of the best in the UK creative sector today.

We’re thrilled to have had so many of you enter and it’s been a pleasure to recognise your work.

Now we are looking forward to 26 September where we will announce the winners.

READ MORE
AGENCY NEWS // SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate To Strengthen Global Presence

Allison+Partners has acquired OneChocolate Communications, based in London, to strengthen UK and European offer.READ MORE
Scott Allison, Global CEO of Allison+Partners told the Holmes Report: “This was part of a strategy that was launched in 2015 to expand in Europe. A big part was getting Jim Selman on board as general manager and then we started looking for acquisitions. We talked to dozens of firms; we had to find the perfect fit, culture, business and leadership wise.

“When we met, Jill and Sue’s entrepreneurial approach to the business and the impressive way they have built the company reminded us of our own. And their approach to storytelling, digital expertise, focus on measurement and philosophy on creating a collaborative and supportive culture couldn’t align anymore perfectly with ours.”

Read the full story on The Holmes Report.

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