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AGENCY NEWS // NOVEMBER 28, 2019 //     

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data.

The survey, which included input from 500 marketing directors in the UK and Germany, showed that...

AGENCY NEWS // OCTOBER 16, 2019 //     

PRWeek UK Awards Winners 2019: Healthcare: Ethical & OTC Consumer

The Healthcare: Ethical & OTC Consumer gong goes to 'Live Your Best Life with Type 1', by Allison+Partners for Dexcom, which successfully raised awareness - even in parliament - of what it means to live with this form of diabetes, while advocating for better education about the condition and affordable medication. READ MORE
AGENCY NEWS // JULY 24, 2019 //     

PR WEEK UK Awards 2019: shortlist revealed

The shortlist for the PRWeek UK Awards 2019 has been announced, after an intense judging process that saw hundreds of award entries.

The expert jury panel of more than 100 leading global brands and agencies have decided which entrants are in with a chance of winning at the glitzy annual awards night on Tuesday 15 October at the JW Marriott Grosvenor House in Park Lane.

Allison+Partners UK has been shortlisted for the Healthcare: Ethical and OTC Consumer category for Dexcom UK.

AGENCY NEWS // SEPTEMBER 11, 2018 //     

Allison+Partners Acquires OneChocolate To Strengthen Global Presence

Allison+Partners has acquired OneChocolate Communications, based in London, to strengthen UK and European offer.READ MORE
Scott Allison, Global CEO of Allison+Partners told the Holmes Report: “This was part of a strategy that was launched in 2015 to expand in Europe. A big part was getting Jim Selman on board as general manager and then we started looking for acquisitions. We talked to dozens of firms; we had to find the perfect fit, culture, business and leadership wise.

“When we met, Jill and Sue’s entrepreneurial approach to the business and the impressive way they have built the company reminded us of our own. And their approach to storytelling, digital expertise, focus on measurement and philosophy on creating a collaborative and supportive culture couldn’t align anymore perfectly with ours.”

Read the full story on The Holmes Report.

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