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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

Diversity, Equity & Inclusion – What We Read and Discussed (June 2021)

By Navpreet MangatJune of each year is Pride month, a month dedicated to celebrating LGBTQ+ communities all around the world, and a time to reflect on how far LGBTQ+ rights have come and also how much more work needs to be done. With same-sex marriage now legal in all parts of the UK, it can sometimes be easy to forget how different attitudes to homosexuality were in the past, and how much change has taken place over the past 50 years.

3 minute read
opinion

Take Those Pride Marketing Tactics Out Of The Closet

Authentic support for equality needs to happen every day — all year long

June is Pride month around the world, and so it isn’t surprising to see companies these past weeks raising their Pride flags and displaying rainbow-embellished products. Step into a Primark and you’ll find T-shirts, hats and flags with supportive yet baseline calls for “Equality”. Your local Sainsburys is probably filled with flags proclaiming support for the LGBTQ+ community.

3 minute read
opinion

PODCAST: Digital Advertising - What's Hot and What's Not?

By Andrew RogersDigital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch.Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

5 minute read
opinion

Diversity, Equity & Inclusion – What We Read and Discussed (May 2021)

By Henry MubiruThe 25th May marked one year since George Floyd, an African American man, was tragically murdered by police. His death reverberated far beyond Minneapolis. From police reform to decolonising U.S. history, last year’s racial reckoning sparked transformative conversations. It prompted many people to think about the racism they face in their own lives and saw protests in many different countries. Yet a year after the Floyd’s murder, the killings have not stopped. From Detroit, Michigan, to Laredo, Texas, they have continued to happen. There have been such deaths in 45 of the nation’s 50 states. In each of the cases, there is a constant: families, community members, and lawyers say there was no need for the officers to have used lethal force.  Statistics have also shown a disproportionate number of those killed by police are young men of colour. In the year since George Floyd lost his life, there have been widespread calls for reform and more accountability, from defunding police forces and creating community protection groups, to dismantling the powerful police unions, who have long been blamed for protecting “bad apple” officers. Channel 4 spoke with some Black people in the UK about why George Floyd’s death meant so much to them and what they hope will change in this country – you can watch it here.

3 minute read
opinion

Boosting Brand Exposure: Tips on how to Newsjack Effectively in 2021

By Emma Poleszuk and Taylor Burke Newsjacking is a crucial part of any PR campaign, and ensures brands stay informed, relevant and one step ahead of the curve. But how can you ensure you’re setting up your agencies for success when it comes to quick and nimble newsjacking, and giving them what they need to fully maximise these opportunities?

4 minute read
Agency News

4 Things To Do To Drive Higher Lead Generation Performance In 2021

By Gina Mossey

79% of marketers say their top priority for 2021 is to generate more quality leads, according to SEMRush’s recent “State of Content Marketing” report. As I’m sure many will point out, the attention should be drawn to the word, “quality”. Time and money spent nurturing, and then weeding out bad quality leads is valuable time sales and marketing teams need to put into leads with a higher chance of conversion. Here are our must-dos to improve your lead nurture and ultimately increase the lead quality in 2021.Read the full article on The Drum.

5 minute read
Agency News

How are you? No, really, how are you?: Why mental health is a leadership imperative

If there is one thing to do in this Mental Health Awareness Week it is simply to ask people ‘how are you’ twice and then open your heart and mind and really listen. It is such an easy question, often (mis)used to start a conversation, but can be the simple, most vital ingredient to encouraging stronger mental health in the workplace.   

In the spirit of openness, I will make this piece as personal as I can. I have over 25 years professional mental wellness experience sourced from the University of Working Life, my talented insightful friends and short training courses. I also became a CEO at the age of 27 on the co-founding of an agency which quickly came with the need to build great teams. In any agency the team, the people, sit front and centre of the leadership team’s thinking, so I have spent a fairly hefty amount of time reflecting on and navigating the joys and challenges of people.  

5 minute read
Agency News

One year on: what is our “New Normal” and how can businesses continue to thrive?

Perhaps one of the most ironic parts of COVID-19 and the “New Normal” is that while our pace of life has slowed in so many ways, with long walks and weekend-long Netflix binges and the like featuring strongly, the pace of our work lives has picked up exponentially.

Cue the “what is a work / life balance?” question we ask ourselves daily. Arguably, we’ve never had to be quicker on our feet than during the pandemic – constantly pivoting and thinking of new and unique ways to sustain impactful work for our clients. And beyond being quick, success is about doing more with less, and being savvy with smaller budgets whilst maximising ROI.

5 minute read

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