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The Stream

Allison+Partners’ content hub featuring the latest news and trends
Agency News

Communicating about the future of work

by Jim SelmanThere used to be a beautiful simplicity about the office.  I got up every morning for over 25 years and went to an office somewhere in the world.  Now in 2021, Allison+Partners’ stunning cathedral-like workspace in Kings Cross has been closed for over 16 months.  What happens next and how do we build awareness, trust and leadership for our clients as they tackle this new paradigm of workplace culture?Read the full article on The Drum.

5 minute read
opinion

Diversity, Equity & Inclusion – What We Read and Discussed (July 2021)

By Navpreet MangatEuro 2020, Wimbledon, Olympics - July has been an unstoppable month for sports fans. Even ‘Freedom Day’ was overshadowed by England’s first T20 match against Pakistan at Trent Bridge. 

However, this month also highlighted the not-so-beautiful side of sports – that, sadly, deeply rooted racist behaviour and attitudes still exist on and off the pitch. In fact, a YouGov survey across Europe revealed that more than 90% of fans in Britain admit racism remains a problem in football, and 79% of ethnically diverse British fans said racism is a serious issue affecting the sport.

3 minute read
opinion

PODCAST: Thought Leadership - Back to the office

By Andrew Rogers and Jim Selman Are you one of the 37% of UK adults who worked from home during the pandemic? Then chances are you’ve started having conversations with your employer about your future of work. Some offices are calling for all workers to return while others are attempting to negotiate a rarely-before-tried system of hybrid work.  With so many potential options and pitfalls, this summer’s lifting of covid-19 restrictions presents a major challenge for internal communications professionals. So how can you turn these challenges into opportunities? Andrew is joined by A+P partner and MD UK+Ireland Jim Selman to discuss how brands can manage their transition to new ways of working and become an industry leader. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

5 minute read
Agency News

Digital Advertising - What's Hot and What's Not?

By Dan Whitney and Jess DochertyDigital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.From the impact of streaming services to the emergence of new social media platforms, how do you get the most from your budgets?A+P London's Dan Whitney (MD, Content Strategy) and Jess Docherty (Digital Director) explore the key trends for the future, outdated tactics to ditch and how brands can exceed their digital advertising goals this year.Read the full article on The Drum.

5 minute read
opinion

Diversity, Equity & Inclusion – What We Read and Discussed (June 2021)

By Navpreet MangatJune of each year is Pride month, a month dedicated to celebrating LGBTQ+ communities all around the world, and a time to reflect on how far LGBTQ+ rights have come and also how much more work needs to be done. With same-sex marriage now legal in all parts of the UK, it can sometimes be easy to forget how different attitudes to homosexuality were in the past, and how much change has taken place over the past 50 years.

3 minute read
opinion

Take Those Pride Marketing Tactics Out Of The Closet

Authentic support for equality needs to happen every day — all year long

June is Pride month around the world, and so it isn’t surprising to see companies these past weeks raising their Pride flags and displaying rainbow-embellished products. Step into a Primark and you’ll find T-shirts, hats and flags with supportive yet baseline calls for “Equality”. Your local Sainsburys is probably filled with flags proclaiming support for the LGBTQ+ community.

3 minute read
opinion

PODCAST: Digital Advertising - What's Hot and What's Not?

By Andrew RogersDigital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch.Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

5 minute read
opinion

Diversity, Equity & Inclusion – What We Read and Discussed (May 2021)

By Henry MubiruThe 25th May marked one year since George Floyd, an African American man, was tragically murdered by police. His death reverberated far beyond Minneapolis. From police reform to decolonising U.S. history, last year’s racial reckoning sparked transformative conversations. It prompted many people to think about the racism they face in their own lives and saw protests in many different countries. Yet a year after the Floyd’s murder, the killings have not stopped. From Detroit, Michigan, to Laredo, Texas, they have continued to happen. There have been such deaths in 45 of the nation’s 50 states. In each of the cases, there is a constant: families, community members, and lawyers say there was no need for the officers to have used lethal force.  Statistics have also shown a disproportionate number of those killed by police are young men of colour. In the year since George Floyd lost his life, there have been widespread calls for reform and more accountability, from defunding police forces and creating community protection groups, to dismantling the powerful police unions, who have long been blamed for protecting “bad apple” officers. Channel 4 spoke with some Black people in the UK about why George Floyd’s death meant so much to them and what they hope will change in this country – you can watch it here.

3 minute read

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