Marketers are good at change. The dynamism of the discipline is often what attracts and keeps us for the long haul and great marketers thrive in fast changing worlds. So what does the year ahead offer to all of us? Based on recent conversations with clients and our network, here’s five key trends that will continue to make a big impact in 2022.
By Emma Poleszuk and Taylor BurkeSo much has happened in 2021 – where to begin? From Biden taking office in the U.S. to the Olympics in Tokyo to new climate change realities realised at COP26 – all while navigating our new world with COVID-19. For consumers, a lot has happened too. We’ve been through lockdowns, outdoor dining (we still feel cold thinking about this) and have changed the way we look at the world and the way we connect with brands and companies. Our priorities have been forever changed – we’re looking for a sense of purpose and meaning in what we do and purchase.
For companies looking to navigate the ever changing world of consumer PR, here are a few predictions of what will happen in the landscape next year and how PR practitioners can prepare:
Although I was glad to hang up my reporter's hat to join Allison+Partners, colleagues occasionally ask what it was like to be on the receiving end of technology pitches – especially in my newsrooms, which routinely fielded hundreds if not thousands of emails every day. I always note the volume of incoming "news" was so overwhelming that the only realistic option was triaging. If something was clearly important to either my coverage area or my readers, it became an immediate priority; otherwise, we ignored it.
We’re back with all the digital marketing news you need to know this week. Meta has announced that it will remove thousands of sensitive ad targeting options from Facebook in January 2022, Instagram continues testing new wellbeing tools and YouTube gives a thumbs down to the dislike count. Get all the details below!
In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers.
So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed of consumer who wants to be an active part of brands’ stories and help shape the companies they care about.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
We’re back with all the digital marketing news you need to know this week. In a week where all eyes have been on Facebook as its corporate name changes to Meta, there’s lots of lovely newness coming from Instagram with links now available to all accounts, new live stream shopping events over the holidays, and the brand new ‘Add Yours’ Sticker. Twitter is helping its super users monetise with the addition of ‘Super Followers’ and LinkedIn is looking to adapt to changing ways of working with a new Service Marketplace. Get all the details below!
Data experts have repeatedly expressed the importance of switching from traditional outputs to business outcomes when building a data strategy. But when it comes to it, even measurement professionals are tempted to “do what is usually done” instead of creating objective-oriented solutions. Luckily, the plethora of data analytics tools available in the market unleashes various propositions to this rather simple question:
How do we build a holistic data strategy that directly links PR and marketing efforts to business objectives?
October marked Black History Month, celebrated across the UK for more than 30 years to recognise the significant contributions that Black people have made, and continue to make, to British society.
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