The Stream

Welcome to Part 2 of our primer on all things Metaverse. In case you missed it, the first part of Allison+Partners’ guide to entering the metaverse is here. We already covered the origins, what people can (and will) do there and the basics of business in the metaverse. Now we address the trillion-dollar questions:   

Perhaps unsurprisingly in our digital-first world, people spend an average of three hours and 15 minutes on their phones every day. This means we’re all keyed into the latest news, announcements – and downfalls. 

To keep up with this pace and reach their audiences, brands must have an always-on approach, tapping into the latest trends, taking over media headlines and sharing strong stances on social media. But this 24/7 strategy opens the door to errors from time to time, and how a brand responds determines its future among consumers and stakeholders. 

So, if your brand is in a crisis, how do you best come back from it? Take deep breaths and then rest assured, because we’ve got some tips to help you bounce back. Still, act quickly throughout each step below, as there’s a window of 24 hours to course-correct and get your message out there post-crisis.

After the racial “awakening” of summer 2020, many agencies were asked to reflect and commit to change to cultivate a more equitable agency where the racial diversity representation was representative of society. As a result, PR agencies across the globe made commitments to increase racial diversity and set target percentages. 

Yet, many organisations failed to meet their goals. 

Thirty years after Neal Stephenson coined the word "metaverse" in the sci-fi novel Snow Crash, the term has spread everywhere. What used to be relegated to conversations among engineers and cutting-edge tech companies has finally busted into the consumer mindshare (finally, for those of us that have been watching this happen for years now - remember Google Glass?). Today, every business leader is obliged to embrace the metaverse, even without fully understanding what it means. 

Every good platform or game needs a handbook. The Technology team at Allison+Partners is here to help: We’ll quickly demystify the metaverse, giving your brand the information necessary to either jump into “the next big thing” in tech, or hold off until the digital dust has settled. 

B2B professionals seeking the latest PR and marketing thought leadership news, views and ideas often turn to podcasts. Not only are they a great way for professionals to stay on top of the latest trends, but they are also important outlets to keep in mind for clients that want to elevate their profile and messaging.

Below are a few we tune into regularly to hear about everything from leadership to diversity to building new professional relationships.

As Women’s History Month ends, our celebration of the stellar achievements of women will continue year-round at Allison+Partners.

But we also know these achievements haven’t come without costs –  Global Partner + President, North America of Allison+Partners, Anne Colaiacovo, addressed some of the challenges in her “Working Mother’s Bill of Rights” open letter in PRWeek last year. The COVID-19 pandemic showed us women need companies to play a more active role in integrating work into our lives, versus making women figure out how to find some sort of work-life balance between two equally demanding jobs.

As someone who recently returned to work after my second maternity leave, I have always looked up to women who can truly juggle it all. I spoke with many of them, read articles and books written by great women leaders who seemed to have what it takes to climb the corporate ladder while staying grounded as wife, mother and daughter. How did they do it all?