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Agency News

Agency News

Allison+Partners Hires EMEA Integrated Marketing Lead

LONDON — Allison+Partners has hired its first integrated marketing lead for EMEA, appointing Gary McCarthy as executive vice president of integrated marketing. McCarthy joins the agency after four years as client director at digital marketing specialist Investis Digital. He previously worked at digital experience agency Mediablaze and has worked with digital brands across the technology, retail, property, financial services and automotive sectors, including Amazon, Google, Natwest, Nestlé and Vodafone.

5 minute read
Agency News

How the best brands won gold in their Paralympic partnerships

By Dan WhitneyAfter a difficult year, to put it mildly, this summer’s Tokyo Olympic and Paralympic Games have provided headlines that finally make us smile. No wonder, then, that many brands have pushed their partnerships with the Games to the forefront.Now that the Paralympic Games have reached their conclusion, here’s how the best brands have been going for gold – and what we can all learn from them.

5 minute read
Agency News

Communicating about the future of work

by Jim SelmanThere used to be a beautiful simplicity about the office.  I got up every morning for over 25 years and went to an office somewhere in the world.  Now in 2021, Allison+Partners’ stunning cathedral-like workspace in Kings Cross has been closed for over 16 months.  What happens next and how do we build awareness, trust and leadership for our clients as they tackle this new paradigm of workplace culture?Read the full article on The Drum.

5 minute read
Agency News

Digital Advertising - What's Hot and What's Not?

By Dan Whitney and Jess DochertyDigital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.From the impact of streaming services to the emergence of new social media platforms, how do you get the most from your budgets?A+P London's Dan Whitney (MD, Content Strategy) and Jess Docherty (Digital Director) explore the key trends for the future, outdated tactics to ditch and how brands can exceed their digital advertising goals this year.Read the full article on The Drum.

5 minute read
Agency News

4 Things To Do To Drive Higher Lead Generation Performance In 2021

By Gina Mossey

79% of marketers say their top priority for 2021 is to generate more quality leads, according to SEMRush’s recent “State of Content Marketing” report. As I’m sure many will point out, the attention should be drawn to the word, “quality”. Time and money spent nurturing, and then weeding out bad quality leads is valuable time sales and marketing teams need to put into leads with a higher chance of conversion. Here are our must-dos to improve your lead nurture and ultimately increase the lead quality in 2021.Read the full article on The Drum.

5 minute read
Agency News

How are you? No, really, how are you?: Why mental health is a leadership imperative

If there is one thing to do in this Mental Health Awareness Week it is simply to ask people ‘how are you’ twice and then open your heart and mind and really listen. It is such an easy question, often (mis)used to start a conversation, but can be the simple, most vital ingredient to encouraging stronger mental health in the workplace.   

In the spirit of openness, I will make this piece as personal as I can. I have over 25 years professional mental wellness experience sourced from the University of Working Life, my talented insightful friends and short training courses. I also became a CEO at the age of 27 on the co-founding of an agency which quickly came with the need to build great teams. In any agency the team, the people, sit front and centre of the leadership team’s thinking, so I have spent a fairly hefty amount of time reflecting on and navigating the joys and challenges of people.  

5 minute read

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