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Agency News

Agency News

How the best brands won gold in their Paralympic partnerships

By Dan WhitneyAfter a difficult year, to put it mildly, this summer’s Tokyo Olympic and Paralympic Games have provided headlines that finally make us smile. No wonder, then, that many brands have pushed their partnerships with the Games to the forefront.Now that the Paralympic Games have reached their conclusion, here’s how the best brands have been going for gold – and what we can all learn from them.

5 minute read
Agency News

Communicating about the future of work

by Jim SelmanThere used to be a beautiful simplicity about the office.  I got up every morning for over 25 years and went to an office somewhere in the world.  Now in 2021, Allison+Partners’ stunning cathedral-like workspace in Kings Cross has been closed for over 16 months.  What happens next and how do we build awareness, trust and leadership for our clients as they tackle this new paradigm of workplace culture?Read the full article on The Drum.

5 minute read
Agency News

Digital Advertising - What's Hot and What's Not?

By Dan Whitney and Jess DochertyDigital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.From the impact of streaming services to the emergence of new social media platforms, how do you get the most from your budgets?A+P London's Dan Whitney (MD, Content Strategy) and Jess Docherty (Digital Director) explore the key trends for the future, outdated tactics to ditch and how brands can exceed their digital advertising goals this year.Read the full article on The Drum.

5 minute read
Agency News

4 Things To Do To Drive Higher Lead Generation Performance In 2021

By Gina Mossey

79% of marketers say their top priority for 2021 is to generate more quality leads, according to SEMRush’s recent “State of Content Marketing” report. As I’m sure many will point out, the attention should be drawn to the word, “quality”. Time and money spent nurturing, and then weeding out bad quality leads is valuable time sales and marketing teams need to put into leads with a higher chance of conversion. Here are our must-dos to improve your lead nurture and ultimately increase the lead quality in 2021.Read the full article on The Drum.

5 minute read
Agency News

How are you? No, really, how are you?: Why mental health is a leadership imperative

If there is one thing to do in this Mental Health Awareness Week it is simply to ask people ‘how are you’ twice and then open your heart and mind and really listen. It is such an easy question, often (mis)used to start a conversation, but can be the simple, most vital ingredient to encouraging stronger mental health in the workplace.   

In the spirit of openness, I will make this piece as personal as I can. I have over 25 years professional mental wellness experience sourced from the University of Working Life, my talented insightful friends and short training courses. I also became a CEO at the age of 27 on the co-founding of an agency which quickly came with the need to build great teams. In any agency the team, the people, sit front and centre of the leadership team’s thinking, so I have spent a fairly hefty amount of time reflecting on and navigating the joys and challenges of people.  

5 minute read
Agency News

One year on: what is our “New Normal” and how can businesses continue to thrive?

Perhaps one of the most ironic parts of COVID-19 and the “New Normal” is that while our pace of life has slowed in so many ways, with long walks and weekend-long Netflix binges and the like featuring strongly, the pace of our work lives has picked up exponentially.

Cue the “what is a work / life balance?” question we ask ourselves daily. Arguably, we’ve never had to be quicker on our feet than during the pandemic – constantly pivoting and thinking of new and unique ways to sustain impactful work for our clients. And beyond being quick, success is about doing more with less, and being savvy with smaller budgets whilst maximising ROI.

5 minute read
Agency News

How Striving for Wisdom Makes Us Better PR Pros

By Heike SchubertWisdom is the ability to think and act using knowledge, experience, understanding, common sense and insight. And it’s a quality that would benefit everyone in the communications business.Communications professionals who want to excel in their roles should make wisdom the base of creative and strategic thinking and the core of our relationship to the people surrounding us. We’d be more thoughtful, inclusive and understanding, things that are also wins for us as human beings.Here are five factors that contribute to wisdom and are also part of the communications business.Read the full article on The Drum.

5 minute read
Agency News

The only way is up? Top go-to-market trends for CMOs in 2021

By Jill Coomber

There is no doubt that living through the pandemic has changed many marketing priorities for 2021. Doing more for less, finding growth from existing customer bases and pushing ROI to the next level are now CMOs go-to-market agendas, according to both Forrester and our own current client-centric perspectives.  Doing ‘more with less’ has been a constant drumbeat in marketing since I joined the industry a couple of decades ago.  With each seismic economic shock, like the pandemic now, comes a longer term shift in marketing priorities and campaigns. And with this a renewed focus on reappraisal and reinvention. This is also an exciting opportunity for increased marketing innovation and always a special time to be a leader in the industry.Read the full article on The Drum.

5 minute read

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