I knew CES would be extremely different than the many times I attended in the past. Leading up to the world’s largest technology show, companies and reporters shifted to virtual attendance in droves due to concerns over the COVID-19 Omicron variant. Flying out to Las Vegas on a full flight, I was not quite sure what to expect.
The reality is despite all the differences compared to past years, my team was focused on the same goal – getting the most coverage we could for our clients. We made sure the media attending virtually had all the content required to write stories or produce videos. And for those on site, we were able to spend more time with them and develop relationships with reporters whom we didn’t know as well. From a coverage results perspective, it was one of the best years for our clients.