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WHY GOING BACK TO THE BASICS WILL SUCCEED IN THE FUTURE HEALTHCARE MEDIA LANDSCAPE

In the age of news at our fingertips 24/7, COVID-19 has and will continue to dominate the news cycle and engagement on social media while fuelling the ongoing “war on truth.” However, what has not disappeared is the value of foundational media relations as an important cornerstone of healthcare storytelling. 

So, what’s on the horizon for 2022 and what tools from the toolbox will help us effectively tell those stories?   

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