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opinion

Five key global marketing trends for 2022

Marketers are good at change. The dynamism of the discipline is often what attracts and keeps us for the long haul and great marketers thrive in fast changing worlds. So what does the year ahead offer to all of us? Based on recent conversations with clients and our network, here’s five key trends that will continue to make a big impact in 2022.

5 minute read
opinion

The A+P Weekly Digital Digest - w/c 25th October

We’re back with all the digital marketing news you need to know this week. While LinkedIn continues to see ‘record levels' of engagement, with user sessions up 19% in the most recent quarter, Facebook is struggling to connect to the youth among the rise of platforms like TikTok and Snapchat. YouTube is also stepping up its game with a new partnership to promote its Shorts format. Get all the details below! 

4 minute read
opinion

A strong Employee Value Proposition completes the ‘whole brand’

The impact of talent on a company’s ability to achieve its strategy can’t be overstated. Research from McKinsey & Company in 2017 suggested high performers can outproduce average performers by 50% to 800%, depending on the complexity of the work. Yet the same study noted some 82% of Fortune 500 executives don’t believe their firms recruit highly talented people.  We believe the power of Employer Brand is too often underestimated as a driver of talent acquisition and retention. The Employee Value Proposition (EVP) is a key tool in delivering the “whole brand” to the market - to customers and talent alike. 

5 minute read

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