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opinion

Cyberattacked? Three key considerations for crisis communications

News of globally recognised brands falling victim to cyberattacks are no longer a rarity, and it’s not just cybersecurity teams that need to be prepared. Cyberattacks can be hugely detrimental to brand reputation, and PRs must take note. 

Of course, the extent of reputational damage as a result of cybercrime depends on the severity of the attack – the extent to which employee and customer data were breached, how much data was compromised and if an attack stops the brand from functioning, for instance, if the breach disrupted sales.

No matter how long you’ve worked in PR, seeing a crisis come to fruition and having to execute a crisis communications plan is never a nice feeling. Unlike announcements you’ve planned weeks in advance, crises can unfurl at the worst of times and you might fall into panic mode.

So, how should you best respond? Here’s my three-point plan.

3 minute read
opinion

SO, YOU WANT TO ENTER THE METAVERSE? START HERE! (PART 1)

Thirty years after Neal Stephenson coined the word "metaverse" in the sci-fi novel Snow Crash, the term has spread everywhere. What used to be relegated to conversations among engineers and cutting-edge tech companies has finally busted into the consumer mindshare (finally, for those of us that have been watching this happen for years now - remember Google Glass?). Today, every business leader is obliged to embrace the metaverse, even without fully understanding what it means. 

Every good platform or game needs a handbook. The Technology team at Allison+Partners is here to help: We’ll quickly demystify the metaverse, giving your brand the information necessary to either jump into “the next big thing” in tech, or hold off until the digital dust has settled. 

6 minute read
opinion

The future of Technology reporting

Imagine one day you’re an expert in Anglo-Saxon poetry, and then the next you must become an expert in astrophysics. 

That’s daft, isn’t it?  

And yet that’s how specialist correspondents at one of the premium business newspapers are moved from covering one field to another.  

3 minute read
opinion

TECH MARKETERS MUST BRIDGE THE GROWING KNOWLEDGE GAP

For years, CES served as a January temperature check for the technology industry, spotlighting innovations likely to be hot in the months to come. Yet as technology publications dutifully published their lists of CES 2022's biggest themes – the metaverse, futuristic cars, new TVs, remote work solutions, and NFTs – they conspicuously left one huge trend undiscussed: the growing incomprehensibility of this year's top innovations to mainstream consumers.

2 minute read

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