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WorkConsumer Brands



Driving sales with breakout coverage and influencer advocacy   Suunto was already a trusted brand for sports specialists, such as deep-sea divers and mountain hikers. However, when the company launched its first entry-level running training watch, they enlisted us to reach a more mainstream audience and drive sales.  Market research highlighted that i...



Taking OnePlus from challenger brand to “flagship-killer”  Mobile phone brand OnePlus had built a devoted community of early adopters but were relatively unknown to mainstream audiences in the UK. To move the brand from challenger to “flagship-killer” status, we needed to not only increase column inches in the all-important tech media with every device launch, but also burst out of the tech bubble and into the...



I’M A YOUTUBER, GET ME OUT OF HERE! Ahead of the new I’m a Celebrity, Get Me Out of Here! … series hitting screens, leading UK toy wholesaler TOBAR challenged us to drive awareness and engagement for its I’m a Celebrity official Bush Grub range with tweens aged 9-13. We used our Influencer Impact Score, a proprietary formula that helps measure the potential impact of an influencer, to identify key YouTubers for our target age bracket. Cross-channel part...



Panasonic had a standout product range in its Lumix G camera series. However, but the market was already dominated by Canon and Nikon who were investing heavily in “big hitter” influencers to create chatter around their product lines. Panasonic needed help finding ways to increase their share of voice among the competitive set, while driving consumer awareness and interest in their cameras. Audience insights showed that consumers needed to engage with the brand seven tim...



AMPLIFYING IKEA’S DIGITAL TRANSFORMATION STORY For nearly 70 years, IKEA has been committed to offering people access to stylish design at reasonable prices. The brand believes that great design should be attainable for all, and technology allows IKEA to further this ambition. So when Apple and then Google announced plans to release AR developer kits for mobile devices, IKEA saw an opportunity to transform the way people shop for furniture forever. To match the lifestyles...


Comfort Insurance

Specialist motorhome insurer Comfort Insurance needed to build awareness in a market where popular comparison sites were often the first port of call for consumers. The brand hired us to help increase its visibility in the space, as well as drive organic web traffic to the site. We needed something that would grab the world’s attention and put Comfort Insurance on the map with those most likely to need motorhome insurance. We knew its customers loved its history in providing h...



DRIVING BRAND PREFERENCE THROUGH EDUCATION Already an established market leader, PLAYMOBIL UK wanted to strengthen its association with educational play and engage more directly with children to help drive interest in its toys. PLAYMOBIL’s Fire Brigade toy range was much-loved by parents for teaching children about “real world” situations and solutions. So, we orchestrated a strategic partnership with the London Fire Brigade (LFB) in its 150th anniver...

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