Driving sales with breakout coverage and influencer advocacy Suunto was already a trusted brand for sports specialists, such as deep-sea divers and mountain hikers. However, when the company launched its first entry-level running training watch, they enlisted us to reach a more mainstream audience and drive sales. Market research highlighted that i...
Transforming Lives Through Technology Many living with diabetes are turning to technology to help manage their condition. Leading this revolution is a medical devices company, Dexcom. They develop and manufacture continuous glucose monitors (CGM), small wearable devices that track a user’s glucose levels 24/7. The device also provides real-time data to patients. Yet the number of patients using Dexcom is not widespread in the...
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