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WorkMarketing Innovation Team

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trimmOne: Influencer pedal power across Europe

trimmOne: Influencer pedal power across Europe Launching a new consumer tech product across Europe is rarely simple. And during a summer of travel restrictions due to the COVID-19 pandemic, in-person events and hands-on demonstrations were largely off the agenda. Korean bicycle technology brand trimm faced that challenge when it set out to launch the trimmOne bicycle computer in Europe. The product packed incredible technology into an eye-catching package. But for somethin...

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Suunto

Driving sales with breakout coverage and influencer advocacy   Suunto was already a trusted brand for sports specialists, such as deep-sea divers and mountain hikers. However, when the company launched its first entry-level running training watch, they enlisted us to reach a more mainstream audience and drive sales.  Market research highlighted that i...

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Dexcom

Transforming Lives Through Technology Many living with diabetes are turning to technology to help manage their condition. Leading this revolution is a medical devices company, Dexcom. They develop and manufacture continuous glucose monitors (CGM), small wearable devices that track a user’s glucose levels 24/7. The device also provides real-time data to patients.   Yet the number of patients using Dexcom is not widespread in the...

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Tobar

I’M A YOUTUBER, GET ME OUT OF HERE! Ahead of the new I’m a Celebrity, Get Me Out of Here! … series hitting screens, leading UK toy wholesaler TOBAR challenged us to drive awareness and engagement for its I’m a Celebrity official Bush Grub range with tweens aged 9-13. We used our Influencer Impact Score, a proprietary formula that helps measure the potential impact of an influencer, to identify key YouTubers for our target age bracket. Cross-channel part...

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Panasonic

Panasonic had a standout product range in its Lumix G camera series. However, but the market was already dominated by Canon and Nikon who were investing heavily in “big hitter” influencers to create chatter around their product lines. Panasonic needed help finding ways to increase their share of voice among the competitive set, while driving consumer awareness and interest in their cameras. Audience insights showed that consumers needed to engage with the brand seven tim...

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Can Makers

Igniting a UK Craft Beer Trend in CansThe Can Makers, the UK trade body for the manufacturers of beverage cans, wanted to drive new market demand and attract new drinks brands to the market. Our campaign needed to educate the industry on the benefits of the can. It also had to change perceptions from the ground up to ensure that craft brewers saw the can as a viable option for the...

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Playmobil

DRIVING BRAND PREFERENCE THROUGH EDUCATION Already an established market leader, PLAYMOBIL UK wanted to strengthen its association with educational play and engage more directly with children to help drive interest in its toys. PLAYMOBIL’s Fire Brigade toy range was much-loved by parents for teaching children about “real world” situations and solutions. So, we orchestrated a strategic partnership with the London Fire Brigade (LFB) in its 150th anniver...

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