POWERING A NEXT-GENERATION TECHNOLOGY CAMPAIGN Tech Data is a multinational distribution company specializing in IT products and services. The company’s Advanced Solutions business provides technology solutions that spearhead customer growth in IoT and analytics, data centre, software, storage, security and cloud deployments. Following a series of acquisitions, Tech Data had many different brands all operating in siloes that the business needed to amalgamate under one name.

CONNECTING UNIFIED COMMUNICATIONS TO A EUROPEAN AUDIENCE The concept of unified communications is transforming from an old school hardware and software business to a software as a service delivered from the Cloud. In this dynamic, noisy market, ShoreTel needed to stand out. The challenge was that the brand did not have a strong enough European voice, as uncovered by our research. The company tapped us to help increase its share of voice and establish its position as a thoug...

FROM ZERO TO HERO IN THOUGHT LEADERSHIP Pega systems had a successful press office generating technical coverage on its business process management technology within traditional IT press. But with a strategic company acquisition under way, Pega now had much more to say on exactly how its technology could really make a difference to businesses in banking, insurance, government and telecoms. Pega’s powerful new storyline called for a complete communications overhaul. Pega&r...

Panasonic had a standout product range in its Lumix G camera series. However, but the market was already dominated by Canon and Nikon who were investing heavily in “big hitter” influencers to create chatter around their product lines. Panasonic needed help finding ways to increase their share of voice among the competitive set, while driving consumer awareness and interest in their cameras. Audience insights showed that consumers needed to engage with the brand seven tim...

AMPLIFYING IKEA’S DIGITAL TRANSFORMATION STORY For nearly 70 years, IKEA has been committed to offering people access to stylish design at reasonable prices. The brand believes that great design should be attainable for all, and technology allows IKEA to further this ambition. So when Apple and then Google announced plans to release AR developer kits for mobile devices, IKEA saw an opportunity to transform the way people shop for furniture forever. To match the lifestyles...