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trimmOne: Influencer pedal power across Europe

trimmOne: Influencer pedal power across Europe Launching a new consumer tech product across Europe is rarely simple. And during a summer of travel restrictions due to the COVID-19 pandemic, in-person events and hands-on demonstrations were largely off the agenda. Korean bicycle technology brand trimm faced that challenge when it set out to launch the trimmOne bicycle computer in Europe. The product packed incredible technology into an eye-catching package. But for somethin...

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Suunto

Driving sales with breakout coverage and influencer advocacy   Suunto was already a trusted brand for sports specialists, such as deep-sea divers and mountain hikers. However, when the company launched its first entry-level running training watch, they enlisted us to reach a more mainstream audience and drive sales.  Market research highlighted that i...

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OnePlus

Taking OnePlus from challenger brand to “flagship-killer”  Mobile phone brand OnePlus had built a devoted community of early adopters but were relatively unknown to mainstream audiences in the UK. To move the brand from challenger to “flagship-killer” status, we needed to not only increase column inches in the all-important tech media with every device launch, but also burst out of the tech bubble and into the...

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SDL

Building a European Profile SDL specialises in content management and language translation software and services. The brand’s services were invaluable in an increasingly omnichannel world, but they needed our help to communicate this effectively across Europe. We needed coverage to speak to CMOs and CEOs, making SDL synonymous with Customer Experience Management (CXM).   To do this, we set about building the profile of its ...

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Dexcom

Transforming Lives Through Technology Many living with diabetes are turning to technology to help manage their condition. Leading this revolution is a medical devices company, Dexcom. They develop and manufacture continuous glucose monitors (CGM), small wearable devices that track a user’s glucose levels 24/7. The device also provides real-time data to patients.   Yet the number of patients using Dexcom is not widespread in the...

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Tech Data

POWERING A NEXT-GENERATION TECHNOLOGY CAMPAIGN Tech Data is a multinational distribution company specializing in IT products and services. The company’s Advanced Solutions business provides technology solutions that spearhead customer growth in IoT and analytics, data centre, software, storage, security and cloud deployments. Following a series of acquisitions, Tech Data had many different brands all operating in siloes that the business needed to amalgamate under one name.

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ShoreTel

CONNECTING UNIFIED COMMUNICATIONS TO A EUROPEAN AUDIENCE The concept of unified communications is transforming from an old school hardware and software business to a software as a service delivered from the Cloud. In this dynamic, noisy market, ShoreTel needed to stand out. The challenge was that the brand did not have a strong enough European voice, as uncovered by our research. The company tapped us to help increase its share of voice and establish its position as a thoug...

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Pega

FROM ZERO TO HERO IN THOUGHT LEADERSHIP Pega systems had a successful press office generating technical coverage on its business process management technology within traditional IT press. But with a strategic company acquisition under way, Pega now had much more to say on exactly how its technology could really make a difference to businesses in banking, insurance, government and telecoms. Pega’s powerful new storyline called for a complete communications overhaul. Pega&r...

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Tobar

I’M A YOUTUBER, GET ME OUT OF HERE! Ahead of the new I’m a Celebrity, Get Me Out of Here! … series hitting screens, leading UK toy wholesaler TOBAR challenged us to drive awareness and engagement for its I’m a Celebrity official Bush Grub range with tweens aged 9-13. We used our Influencer Impact Score, a proprietary formula that helps measure the potential impact of an influencer, to identify key YouTubers for our target age bracket. Cross-channel part...

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Panasonic

Panasonic had a standout product range in its Lumix G camera series. However, but the market was already dominated by Canon and Nikon who were investing heavily in “big hitter” influencers to create chatter around their product lines. Panasonic needed help finding ways to increase their share of voice among the competitive set, while driving consumer awareness and interest in their cameras. Audience insights showed that consumers needed to engage with the brand seven tim...

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Can Makers

Igniting a UK Craft Beer Trend in CansThe Can Makers, the UK trade body for the manufacturers of beverage cans, wanted to drive new market demand and attract new drinks brands to the market. Our campaign needed to educate the industry on the benefits of the can. It also had to change perceptions from the ground up to ensure that craft brewers saw the can as a viable option for the...

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IKEA

AMPLIFYING IKEA’S DIGITAL TRANSFORMATION STORY For nearly 70 years, IKEA has been committed to offering people access to stylish design at reasonable prices. The brand believes that great design should be attainable for all, and technology allows IKEA to further this ambition. So when Apple and then Google announced plans to release AR developer kits for mobile devices, IKEA saw an opportunity to transform the way people shop for furniture forever. To match the lifestyles...

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Comfort Insurance

Specialist motorhome insurer Comfort Insurance needed to build awareness in a market where popular comparison sites were often the first port of call for consumers. The brand hired us to help increase its visibility in the space, as well as drive organic web traffic to the site. We needed something that would grab the world’s attention and put Comfort Insurance on the map with those most likely to need motorhome insurance. We knew its customers loved its history in providing h...

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Playmobil

DRIVING BRAND PREFERENCE THROUGH EDUCATION Already an established market leader, PLAYMOBIL UK wanted to strengthen its association with educational play and engage more directly with children to help drive interest in its toys. PLAYMOBIL’s Fire Brigade toy range was much-loved by parents for teaching children about “real world” situations and solutions. So, we orchestrated a strategic partnership with the London Fire Brigade (LFB) in its 150th anniver...

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