HARNESS THE POWER OF INDUSTRY ANALYSTS
Industry analysts carry influence - they advise your customers, gather information on your competitors, are reliable sources for reporters and produce research and content that can validate your strategy and solutions, putting you on dozens of shortlists.
But all of this doesn’t happen by itself. That’s where the Allison+Partners’ Analyst Relations team comes in.
THE ALLISON DIFFERENCE
At Allison+Partners we always remember that analysts have unique information needs and cannot be treated like other influencers such as journalists, partners or customer peer groups. With this as a backdrop, we develop and execute individualised analyst engagement programmes that help clients differentiate themselves from the competition, grow their industry presence and position themselves to increase sales.
We don’t speak to analysts; we engage with analysts. We build impactful, long-lasting relationships, gaining the analysts’ trust and respect for our clients and for Allison+Partners
WHAT WE DO
+ “Jump Start” programmes to get started with AR
+ “Booster” programmes to expand AR team’s bandwidth
+ Analyst firm vetting and subscription counsel
+ Analyst identification, prioritisation and relationship building
+ Brand awareness and point of view assessments
+ Briefing and inquiry preparation, staffing and management
+ Deskside tours, webinars, message testing sessions and virtual roundtables
+ Analyst days and event programmes
+ Analyst advisory councils creation and management
+ Message amplification via media coverage featuring analyst references and quotes
+ Inbound analyst requests management / proactive outreach
+ Commissioned research and digital asset programmes
+ Competitive research strategy and execution