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Lead Generation

THE POWER OF LOCALISED LEAD GENERATION

Our demand generation team has a deep understanding of the content consumed by consumers, business decision makers and influencers across your buying group. We have expertise working with consumer and B2B brands to create, re-purpose and localise inspiring, thought leading content and promote it to the target audience through paid social, search, display, publishers and other channels. An impactful localised lead gen programme will help you acquire marketing-qualified leads (MQLs) with consent for lead nurturing and scoring​, build preference​ and enable sales.

Our dedicated Measurement + Analytics team correlate cross-channel awareness, engagement and opportunity KPI data to demonstrate business impact + ROI, and allow always-on optimisation of spend based on analytics.


THE ALLISON DIFFERENCE

When targeting multiple EMEA markets, a one-size-fits-all approach can be challenging. Optimising for local market context, tone and translation quality can really make campaign performance KPIs jump.

Allison+Partners has 20+ years’ experience running pan-EMEA programmes across paid, earned, shared and owned. We have specialists on the ground in all major European markets to advise on respective cultural nuances, local channels + always-on optimisation to make your content and campaigns really fly.  We’ll help you decide where and when to invest in localised, translated lead generation content, and where a global approach will do the job.


WHAT WE DO

  • Strategy development 
  • Persona development
  • Content strategies + messaging 
  • Content auditing
  • Channel strategies
  • Creative ideation
  • Copywriting
  • Content production (including video)
  • Media planning and buying
  • Dynamic programme management
  • Measurement and analytics

CONTACT US: 

JILL COOMBER
MANAGING DIRECTOR, INTEGRATED MARKETING, EUROPE
jillc@allisonpr.com

DAN WHITNEY
MANAGING DIRECTOR, CONTENT STRATEGIES, EUROPE
dan.whitney@allisonpr.com