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Research + Insights

DATA-INSPIRED STRATEGIC DECISIONS 

In today’s customer-centric age, a strategy that isn’t firmly rooted in understanding of your audience can be disastrous. Research ensures marketers are taking smart risks and building strategies that speak to a customer’s real-world context to truly resonate and drive real results. Rooting your recommendations in data can justify bigger budgets, bigger ideas and create bigger results. ​


THE ALLISON DIFFERENCE

Research + Insights is a dedicated team within Allison+Partners, comprised of analysts with diverse specialisations in primary, secondary, and digital research methodologies. We use those skillsets to help clients understand their industries, competitors, and customers – to always stay one step ahead of what’s next.  Whatever the methodology, the resulting data is always vetted by our team of experienced professionals, providing a human layer of understanding and insight. This ensures the findings are useful and actionable. ​


WHAT WE DO

+  Strategic research​

+  Research for public release​

+  Persona development

+  Brand health surveys​

+  Creative and concept testing 

+  Trendspotting​​

+  White space development​

+  Competitive research​

+  Data analysis, story mining and curation


CONTACT US: 
KATIE MALARK
SENIOR VICE PRESIDENT, RESEARCH
KATIEM@ALLISONPR.COM